New ways to collect deeper and larger amounts of insightful data from the entire stack of business software and hardware running the business. On top of that, a systematic approach to collect human data to capture the business process from the employee and customer perspective. This all then integrates with data from the rest of the ecosystem that consists of partners, vendors and customers.

New ways to manage such large amount of data is just the first part. We enable larger quantities of data to be managed at a lower total cost (TCO) so that business budgets never compromise the ability to have the right data on hand. But its not just about managing the data, its about how to explore the data, how to find patterns and enable machine learning, all without sacrificing costs and performance. Finally put this all on commodity hardware and you have a winning formula for data.

Advanced technology isn’t of much use unless its readily accessable. We have new innovative ways to make sense of your business, all through one unified interface. Unified doesn’t mean generic though. Each type of user will see things in a way that makes sense for their business role. Now everyone in the business can become more successful and quickly with sophisticated analytics that are easy to use with virtually no learning curve.